(Asia) Dan Richardson has been named Head of Data for APAC by Yahoo. He was previously Head of Data for ANZ. He will lead Yahoo’s data solutions and commercial strategy for APAC in his new role. Richardson’s responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing, and implementation strategies for APAC. 

His larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookieless world.

Along with Richardson, Yahoo has appointed John McNerney as Senior Director of Platforms for APAC.

"These leadership changes will position us to capitalize on rising opportunities as we drive the next chapter of growth in APAC. Richardson and McNerney have a proven track record in their respective domains. Their leadership, expertise, and experience will be invaluable for our evolution. We double down on driving value for partners and customers in the region," said Paul Sigaloff, Vice President, Head of APAC, Yahoo.