Events & Announcements
Written by: CDO Magazine Bureau
Updated 4:28 AM UTC, Mon July 10, 2023
(US and Canada) ShareThis, a leader in global, online, real-time consumer behavioral data, recently announced the hire of Anthony Psacharopoulos as Senior Vice President of Enterprise Data Sales. Psacharopoulos will lead the company’s enterprise data sales efforts and drive new revenue streams, growth opportunities, and partnerships among leading brands, platforms, and publishers.
Psacharopoulos has more than 20 years of sales, analytics, and operational experience across various industries. In his 17 years at ComScore, where he held roles of increasing responsibility leading up to his appointment as Executive Vice President, he oversaw sales across buy-side, ad ecosystem, and sell-side clients. Before joining ShareThis, he was SVP of Enterprise Solutions at VideoAmp. He led an innovative solutions team that drove incremental and recurring revenue for ad ecosystem and sell-side clients. Psacharopoulos is well-versed in identifying and aligning client needs across planning, targeting, and measurement use cases with large datasets, particularly via DaaS solutions. In addition, he currently serves as an advisor to innovative startups in the ad tech and health care spaces.
"Anthony has an unparalleled level of knowledge in the data and media space and understands how to transform complex data products into solutions and innovations that can be real revenue drivers for any number of different partners," says Dana Hayes Jr., CEO of ShareThis. "Clients are looking for innovation when it comes to data applications and first-party data enrichment, and Anthony brings the kind of visionary leadership that is second to none in the industry."
According to Psacharopolous, "There is no one else in the space with the depth and breadth of real-time, open-web behavioral data that ShareThis offers. I couldn’t be more excited about the opportunity to unlock the potential and value of global online data among clients and partners focused on driving growth via new data sources that incorporate advanced audiences with robust contextualization capabilities."
Anthony Psacharopolous has an MBA from the University of Michigan and a Bachelor of Arts in Commerce and Economics from the University of Toronto.