(US and Canada) We are pleased to welcome Sasha Verbitsky to CDO Magazine’s Global Editorial Board. Verbitsky is Senior Director of Digital Analytics and UX Research at Nike. He is a highly accomplished data science leader known for his results-driven approach in the field of analytics and customer research.

Before joining Nike, Verbitsky held the position of Vice President of Digital and Customer Analytics and MarTech at Panera Bread. During his tenure there, he demonstrated his expertise in developing and implementing data and analytics strategies that directly contributed to the company’s success. His ability to leverage data, modeling, testing, and personalization tools enabled him to drive growth and achieve business objectives effectively.

Verbitsky’s passion lies in generating actionable insights and creating data products that enhance customer experiences. He takes pride in his ability to evangelize analytics, advocating for its importance and potential impact within organizations. With his analytical prowess and strategic mindset, he excels in identifying opportunities for improvement, optimizing contact strategies, and delivering tangible business results.

In terms of expertise, Verbitsky possesses a diverse range of specialties, including analytics strategy development and implementation, digital analytics, personalization, team leadership and management, program and project management, predictive modeling, segmentation, A/B testing, and more. He is well-versed in various tools and technologies such as Adobe Analytics, SAS, SQL, Tableau, Business Objects, Cognos, Hadoop, Python, and more. His proficiency in these platforms allows him to extract meaningful insights from complex data sets and present them through interactive dashboards and reports.

With his extensive experience in the industry and his ability to navigate the ever-evolving landscape of data analytics, Verbitsky continues to make significant contributions to the field. His expertise in leveraging data to drive business growth and enhance customer experiences makes him an invaluable asset in any organization he serves.

As global thought leaders, CDO Magazine’s Editorial Board of top executives share their expert opinions and innovations in data and analytics. The board ensures that we champion the best companies, leaders, and insights that accelerate our community’s success. Members may serve as editorial writers, reviewers, content developers, and conference speakers.

The CDO Magazine community welcomes Sasha Verbitsky to our growing Global Editorial Board membership.