(US and Canada) RightData, a software company known for modern data integration, has hired marketing executive Kevin Smith to lead its messaging and marketing efforts in the high-growth data infrastructure market. Furthermore, Smith will capitalize on Level Equity’s Series A investment in RightData in 2022 to leverage data commitments.

As SVP of Marketing, Smith will direct all aspects of marketing, strategic positioning, and outbound customer engagement based on RightData’s success in delivering an integrated data product platform to Fortune 500 companies. With experience at Sigma Computing, Incorta, GoodData, and Birst, and an MBA and a Bachelor of Science in Finance from the University of Maryland College Park, Smith possesses a unique combination of marketing leadership, product strategy, and business success. 

 "Kevin’s remarkable background and knowledge is something we will depend on during this growth phase for our company,” says Vasu Sattenapalli, RightData’s CEO.  “As Data Products begin to define the core of the corporate data marketplace, experience counts as legacy data systems begin their journey and upgrade to the future."

Smith’s hallmark is taking high-tech, high-growth companies to the next level.

"I’m excited to join the RightData team and deliver the message about the impact of the exceptional software we’ve developed,” Smith says. “In my time in the data ecosystem, the fragile, cumbersome, and expensive stack of tools required to make data business-ready has been a major challenge. I’m looking forward to being part of solving this problem with RightData."