(US and Canada) Retention.com, the industry-leading Shopify eCommerce solution for increasing cart-abandonment revenue, has appointed Tyler Paschke as VP of Data and Analytics.

Paschke comes to Retention.com from Inboxlab, where he was VP of Analytics & Growth, combining data science with email marketing strategies to unlock explosive growth without impacting deliverability. Paschke is one of the industry’s foremost experts on deliverability, with more than eight years of experience in email marketing.

His vast experience helps Retention.com’s DTC eCommerce clients ensure their email marketing campaigns to abandoned-cart and browse-abandonment prospects are as effective as possible without compromising deliverability.

"Email deliverability is absolutely critical to eCommerce brands, especially in today’s extremely tough environment," Paschke says. "Recession worries, consumer uncertainty, and supply-chain disruptions are just a few of the challenges business owners face every day. Retention.com’s customer list is filled with top eCommerce brands, and I’m excited to bring my passion for data to help them succeed."

Adam Robinson, CEO and co-founder, adds, "Our mission is to help these mom-and-pop shops — the heart and soul of our economy — connect with as many interested customers as possible. Deliverability is the last thing that struggling eCommerce founders want to worry about. With Tyler on our team, our clients can focus on what really matters: getting great products to happy customers."