(US and Canada) Hightouch, the data activation company, recently added veteran finance and data leader Cherry Miao to its executive leadership team. As VP of Finance and Data, Miao leads the company’s finance, data, and revenue operations. This addition comes after a year of growth, which tripled the headcount.

Her team is integral to aligning the company’s data strategy with business goals and demands, ensuring that actionable data is easily accessible to stakeholders across marketing, sales, customer success, and engineering.

"With Cherry at the helm, our finance team is well-positioned to guide the business toward efficient growth in the current market and to plan for IPO-ready metrics in the coming years," says  Kashish Gupta, Hightuch Co-Founder and Co-CEO. "Cherry is a once-in-a-lifetime leadership hire because she has experience running three distinct teams — finance, data, and operations—and the tenacity to supercharge our business with that lens. She was an early adopter of the modern data stack and mirrors the profile of our target users, giving her unique empathy for our customer base and product."

Previously, Miao led Headway’s finance and data teams and was an early Hightouch customer. Frustrated by the rigidity of traditional finance tools, Miao embraced the modern data stack, which facilitated her career advancement to VP of Data. She brings a highly strategic approach to the role, gained through her extensive operational and investment experience with B2B and B2C companies.

"Throughout my career, I’ve observed the efficiencies the modern data stack can unlock for a business,” Miao says. “Increasingly, I had business units asking my teams to help them transfer the data they looked at in a dashboard into their own SaaS tools. Until Hightouch came along, this was a problem we could not solve without outsized engineering resources and cumbersome maintenance.

“Hightouch has made it so simple for data teams to become superheroes across the organization by unlocking vital data and empowering any business team, anywhere, just with SQL."