(US and Canada) The Winston-Salem-based company, Fluree, has announced Peter Serenita as the first member of its advisory board. Fluree’s graph ledger database and data pipeline tools are aimed at managing trusted, interoperable, and secure data.

“We are thrilled to welcome Peter to Fluree’s advisory board as our inaugural member,” says Brian Platz, Fluree co-founder and CEO. “He brings the highest caliber of industry experience and knowledge to our organization. He has witnessed how data management has transformed over the decades to meet new demands and create new opportunities. We are, again, at the precipice of a new wave of data management, and Fluree is at the forefront of this new chapter. We look forward to Peter’s mentorship and insights.”

Serenita is the board chair of the Enterprise Data Management Council, the leading global association of chief data officers and IT executives advancing data management globally across industries. The council advocates for data-standard, best-practice training and certification development and implementation. OnConferences named Serenita the Data & Analytics Professional of the Year in January 2021.

“Fluree’s innovation, as well as its planned growth in the data-management arena thanks to the merger with ZettaLabs, made joining the company’s advisory board a very exciting proposition,” Serenita says. “We share the same vision in being on the vanguard of shifting the enterprise data management sector to transform enterprise data silos into secure, collaborative data infrastructure that supports modern analytical, business, operational and regulatory demands.”

Serenita was among the first chief data officers in the financial services industry, serving in that role for JPMorgan for its Worldwide Securities division. During his 28 years at JPMorgan, Serenita held several key positions in business and information technology, and created JPMorgan’s first data organization to improve data quality and access. Serenita later joined HSBC, where he became its first group CDO, establishing a global data organization and enhancing data consistency. Upon leaving HSBC, Serenita joined Scotiabank, where he rose to become CDO and improved data quality, integrated the institution’s data and analytics operations, and integrated public cloud technologies. Serenita was a member of the Treasury Department’s inaugural Financial Research Advisory Committee and was named Inside Reference Data magazine’s 2009 Reference Data Executive of the Year.