(US and Canada) Element22, a leading consultancy committed to modernizing data and analytics within financial services, has named Peter Serenita as an Advisory Partner. Serenita will collaborate with Element22’s clients on a variety of projects, providing guidance and counsel on their data strategy, data management capabilities, and analytics strategy. He will also help shape Element22’s strategic vision, product innovation, and consulting offerings.

Serenita is Chairman of the Board at EDM Council, the leading global association of chief data officers and IT executives advancing data management across industries worldwide. He is one of the first global chief data officers in the financial services industry. Having served as chief data officer in various well-known financial institutions, Serenita’s most recent position was at Scotiabank, where he served as CDO for about five years. Before Scotiabank, he served as CDO at HSBC and as CDO-Worldwide Securities Services and Global Head of Pricing Operations at JPMorgan.