(US and Canada) Drift, the Conversation Cloud company, has appointed David Voll to its executive leadership team as Senior Vice President (SVP) of Strategy. Voll has worked with Drift for over a year as a strategic advisor and key player in developing the company’s strategic growth initiatives (SGIs) and annual operating plan. As SVP of Strategy, Voll will partner with the rest of Drift’s executive team to define and execute business strategy — including company targets, SGI focus areas, operational infrastructure, and delivering immediate and long-term goals.

"I’ve long admired Drift as a remarkable category creator and for their ability to innovate at an unparalleled pace," says Voll. "I am excited to support Drift’s next phase of growth as we create new opportunities for our customers to realize conversational outcomes."

Voll joins Drift from Vista Consulting Group, the operating arm of Vista Equity Partners, where he served as Executive Director of Value Creation over the last three-plus years. He leveraged artificial intelligence and machine learning to transform clients across marketing, sales, and operations.

"David comes to Drift with several years of advisory experience under his belt and a track record of propelling growth-stage companies to the next level," says Scott Ernst, Drift CEO. "After working closely with him in an external capacity, I am excited to welcome David to the Drift executive team and leverage his deep understanding of our business model to advance our mission forward."