(US and Canada) Datassential, the leading food and beverage intelligence platform connecting consumers with the food industry, has appointed Eram Farooqui as its new Chief Technology Officer. She will help hundreds of food and beverage companies develop, market, and sell their products more effectively with big data and artificial intelligence solutions.

Farooqui, who joined Datassential in November 2021 as head of engineering, will focus on better aligning the company’s technology with its goals and empowering customers to make smarter decisions. Her responsibilities include promoting strong technical leadership and evolving high-quality solutions that will continue to grow and scale with Datassential.

"Eram has already made a significant positive impact on the company, strengthening our engineering capabilities, improving the stability and reliability of our products, and fostering a culture of innovation," says Dataessential CEO Jim Emling. "As we move forward on our growth journey, we are looking forward to what her proven vision and leadership can bring to this new role."

Farooqui has more than 20 years of software development and leadership experience. Before Datassential, she was the vice president of engineering at Figg, formerly known as Augeo, a card-linked loyalty platform. She attended New York University and received a Bachelor of Science in Computer Science from Stony Brook University.

"I’m excited to take on the role of CTO as we enter a new era and reimagine our approach to technology and data," Farooqui says. "I look forward to helping our clients tap into new and exciting insights from Datassential’s proprietary data."