(Europe) Newly formed fundraising body, Data and Tech Aid (D.A.T.A.) has pledged to secure 10,000 medical kits for civilians at war in Ukraine in partnership with its charity partner, the KSE (Kyiv School of Economics) Foundation. With each kit costing $100, D.A.T.A. has pledged to raise $1 million within a six-week period to help the people of Ukraine and is calling for personal and corporate donations as a matter of urgency. 

If a bomb dropping in Ukraine doesn’t kill civilians, the largest threat to life is blood loss. Thousands of lives could be saved if bleeding is stopped quickly with the right medical equipment. The Ministry of Health of Ukraine has confirmed to the KSE Foundation the need for 300,000 blood loss medical kits. To support this urgent requirement, the data and technology community is coming together as D.A.T.A to secure thousands of medical kits which will be sent to Ukraine. The medical kits contain life-saving medical equipment to treat blood-loss and other acute injuries, including tourniquets, emergency bandages, blood-clotting agents and a nasal trumpet to secure airways and keep patients breathing.

Formed in April 2022, D.A.T.A has already secured a committee of founder members, led by Rob Howes, a Senior VP at enterprise data management company, Collibra, and founder of the 500,000 member Data Community Group; and Lucy Allen, CEO at Challenge Marketing. The effort has also attracted industry ambassadors including Peter Grindrod, CBE from University of Oxford; Peter Jackson, CDO at Carruthers and Jackson; Barry Panayi, CDO at John Lewis; Steve Wanamaker, CEO at CDO Magazine; and John Bottega, President of the EDM Council amongst others.

D.A.T.A co-founder, Howes, explained, “We’ve all been moved by the crisis in Ukraine and wondering how to help. The energy and support we’ve had from the global data and tech community towards this effort has been overwhelming. We’re very proud today to publicly launch D.A.TA and show what can be achieved when we come together as a community with a common purpose.”

Tymofiy Mylovanov, President of KSE and Minister of Development, Trade and Agriculture to President Zelensky, said: “KSE Foundation is focused on providing humanitarian aid to everyone who is suffering from Russian aggression. Saving the lives of. Ukrainian civilians in times of war is our main goal. We have provided more than 60,000 first-aid kits for rescue teams. One kit saves 1 life and costs $100. Now we have set a new ambitious goal cooperation with the Data And Aid Tech (D.A.T.A.): to fund 10,000 medical kits, worth $1m. I ask everyone who empathizes with Ukraine to support us! Saving the lives of our citizens is the best investment in the bright future of our country.”

For further details on D.A.T.A and how to donate, please visit: www.dataandtechaid.com