(US and Canada) Comerica Incorporated, a financial services company headquartered in Dallas, Texas, announced that Jeff Banks has been named to the new role of Senior Vice President, Chief Data and Analytics Officer. He will report to Megan Crespi, Senior Executive Vice President, Chief Operating Officer.

Banks will define Comerica’s enterprise-wide data and analytics vision and strategy and establish an enterprise-wide data and analytics program. He will be based in Dallas, working at Comerica Bank Tower, and will transition to the bank’s new Business & Innovation Hub in San Francisco.   

"Effectively harnessing the power of data and analytics is critical to our ability to meet and exceed the evolving needs of our customers," says Crespi. "Jeff’s leadership and experience in data management will enable Comerica to establish a strong data-driven foundation to expand our capabilities."

Banks joins Comerica after four years with Meta/Facebook as Head of Client Data Services and Head of Data Management Operations, where he led the execution and maintenance of the organization’s advertising and marketing data management policies. Before Meta, Banks served as the Global Head of Data Governance, Policies and Standards at General Motors and spent 11 years with USAA leading the data practice as Enterprise Data Officer. Banks is also a United States Air Force veteran, serving eight years as a commissioned officer.

Banks earned a master’s degree in management information systems from Northwestern University and a bachelor’s degree in biological sciences from Southern University and A&M College.