(US and Canada) The business landscape is undergoing a transformative shift, with analytics emerging as the catalyst for success. However, amidst the hype surrounding analytics, many businesses face significant hurdles when it comes to implementing and realizing the full potential of their analytics initiatives.

Most analytics projects never make it to production. Even companies that manage to engineer a workable product prototype can stumble at the last hurdle and fail to realize the benefit of their analytics investment.

In her book ‘Analytics for Business Success: A Guide to Analytics Fitness,’ analytics expert Hema Seshadri, Ph.D., diagnoses the challenges that can sabotage analytics product development and operationalization.

Dr. Seshadri identifies the critical steps companies too often overlook when rushing to embrace advanced analytics and AI. Rather than a deep dive into the technical minutiae, this book offers a clear-eyed assessment of what constitutes analytics readiness. Beyond that, it lays out how companies can reach peak Analytics Fitness and harness the power of analytics to revolutionize their business. 

The book is available in paperback and ebook format globally to purchase on Amazon and other regional retailers.