(USA and Canada) Julia Bardmesser, SVP, Head of Data Management, Enterprise Architecture & Salesforce Development at Voya Financial together with Peter Ku, VP and Chief Industry Strategist at Informatica explains what she would have carried out and done differently if given the chance in driving digital transformation. The majority of the challenges and opportunities she has experienced are more into the cultural rather than the technical aspect. Bardmesser then realizes that culture is the first and main driver for enabling digital transformation.