(US and Canada) Sol Rashidi, SVP and Chief Analytics Officer, The Estee Lauder Companies, speaks with Kellie de Leon, Treasure Data Content Marketing Senior Director, in a video interview about the role of technology in finding insights quickly to enable the business to make the right decisions.

Rashidi says that how IT plays into finding insights is a major consideration. Like data is an enabler for the business, technology is an enabler for the data team, she points out.

Regarding technical partnerships, Rashidi says the key is aligning the sense of urgency and priorities. She maintains, however, that responsibilities cannot be delivered without technical capabilities.

Rashidi says that data insights may take longer without the right tools. She adds that business decision-makers will make decisions anyway based on instincts. In conclusion, Rashidi emphasizes that the data team must support the business as much as possible.

CDO Magazine appreciates Sol Rashidi for sharing her insights and data success stories with our global community.

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