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Webinar | AI is Increasing Demand: Can Your Access Model Respond in Near Real Time? Discover how to eliminate ticket-driven bottlenecks and securely scale machine-speed data access.

The State of AI Reliability: Why Trust Is Becoming the Biggest Barrier to Scaling AI AI adoption is accelerating across the enterprise, but reliability is lagging. In a new research report, The State of AI Reliability: Perspectives fro...

CDO Magazine Announces the Top 30 Healthcare Innovators 2026 Across healthcare, AI has moved from experimentation to enterprise execution. CDO Magazine recognizes the Top 30 Healthcare Innovators 2026 who are tu...

Webinar | AI is Increasing Demand: Can Your Access Model Respond in Near Real Time? Discover how to eliminate ticket-driven bottlenecks and securely scale machine-speed data access.

The State of AI Reliability: Why Trust Is Becoming the Biggest Barrier to Scaling AI AI adoption is accelerating across the enterprise, but reliability is lagging. In a new research report, The State of AI Reliability: Perspectives fro...

CDO Magazine Announces the Top 30 Healthcare Innovators 2026 Across healthcare, AI has moved from experimentation to enterprise execution. CDO Magazine recognizes the Top 30 Healthcare Innovators 2026 who are tu...

Webinar | AI is Increasing Demand: Can Your Access Model Respond in Near Real Time? Discover how to eliminate ticket-driven bottlenecks and securely scale machine-speed data access.

The State of AI Reliability: Why Trust Is Becoming the Biggest Barrier to Scaling AI AI adoption is accelerating across the enterprise, but reliability is lagging. In a new research report, The State of AI Reliability: Perspectives from Data & AI Leaders, CDO Magazine, in partnership...

CDO Magazine Announces the Top 30 Healthcare Innovators 2026 Across healthcare, AI has moved from experimentation to enterprise execution. CDO Magazine recognizes the Top 30 Healthcare Innovators 2026 who are turning that shift into measurable impact. This year...

Webinar | AI is Increasing Demand: Can Your Access Model Respond in Near Real Time? Discover how to eliminate ticket-driven bottlenecks and securely scale machine-speed data access.

The State of AI Reliability: Why Trust Is Becoming the Biggest Barrier to Scaling AI AI adoption is accelerating across the enterprise, but reliability is lagging. In a new research report, The State of AI Reliability: Perspectives from Data & AI Leaders, CDO Magazine, in partnership...

CDO Magazine Announces the Top 30 Healthcare Innovators 2026 Across healthcare, AI has moved from experimentation to enterprise execution. CDO Magazine recognizes the Top 30 Healthcare Innovators 2026 who are turning that shift into measurable impact. This year...

Digital Transformation

Senzing, Founder, CEO: Resisting Entity Resolution

Written by: CDO Magazine

Updated 7:02 AM UTC, November 28, 2023

(USA and Canada) Jeff Jonas, Founder, CEO at Senzing together with Jason Skidmore, CEO at Vernovis shares his concept of entity resolution. Jonas describes it as figuring out when there are instances that two records relate to the same person despite being described differently. This has been a hard problem for companies that account for a substantial amount of money spent just to oppose this activity.