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Digital Transformation
Kroger, VP Research and Development & Technology Transformation: Analyzing Consumer Behavior During COVID-19
Written by: CDO Magazine
Updated 8:01 AM UTC, November 28, 2023
(USA and Canada) Wes Rhodes, VP Research and Development & Technology Transformation at Kroger together with Gregg Burke, Account Executive at ThoughtSpot recounts how data and technology helped them in the transition process when COVID-19 happened. Rhodes’ team prioritized their goal of focusing on their customers’ needs and how to improve the shopping experience. They relied on mathematics and analytics of customer data to anticipate shopping behavior and requirements.
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