(USA and Latin America) Iván Herrero Bartolomé, Chief Data Officer at Intercorp together with Patrick Martin, Business Development Manager at Lingaro points out the absence of proper incentives for long term digital transformation led by CDOs.  The lack of right incentives oftentimes become a common trap for them.  Bartolomé further explains the challenge of implementing digital transformation long-term while having to prove its value on a short-term basis.