(USA and Canada) Iwao Fusillo, Chief Data and Analytics Officer at General Motors (GM) together with Tom Pohlmann, Chief Marketing Officer at AHEAD shares the transformation brought by data analytics and technology in the auto motors industry. With the increasing pools of vehicular data, Fusillo is looking forward to data and analytics unlocking keys to leading technologies and innovation that will deliver better customer value in terms of marketing, operations, customer service, and customer experience.