(USA and Canada) Jude Schramm, Chief Information Officer at Fifth Third Bank, and Guy Peri, Chief Data and Analytics Officer at Procter & Gamble (P&G), together with Anthony Deighton, Chief Product Officer at Tamr explain how cloud and ML influence their organizations. For P&G, their digital strategy for cloud and ML focuses on serving consumers, supply chain, and product innovation. Cloud and ML serve as an opportunity to drive insights, help make better decisions, and personalize consumer experiences. While for Fifth Third Bank, Schramm explains their focus on cloud and ML applications for better customer experience. Fifth Third Bank balances and harmonizes the need for protecting data and their customers.