(USA and Canada) Deba Sahoo, SVP, Head of Product for Customer Journeys at Fidelity Investments, together with Robert Lutton, Vice President at Sandhill Consultants, discuss Deba’s role in simplifying, digitizing, and transforming the customer journeys by reengineering and application of technology. Deba highlighted that digital transformation should focus on end-to-end customer journeys in multi-layer ways which include experience, application, data, infrastructure, and offline layers.