(USA and Canada) Krishna Cheriath, VP, Head of Digital, Data and Analytics at Zoetis together with Chris Knerr, Chief Digital Officer at Syniti shares data opportunities he observes with the animal health industry. The first dimension goes to optimizing core business with digital analytics, while the second part refers to new business models, new business processes, and new revenue opportunities. These opportunities bring a variety of analytics tools and technologies which help customers make better decisions.