As commercial organizations face increasing pressure to act faster and make smarter decisions, traditional reporting models are proving insufficient. In Part 1 of this CDO Magazine interview series, Ashutosh Katiyar, Executive Director, Commercial Strategy, Insights & Analytics at Regeneron, joins Subrato Chatterjee, Global Growth Partner for Life Sciences at Tiger Analytics, to discuss how analytics functions must evolve from retrospective reporting to proactive intelligence.

Katiyar explains why commercial AI initiatives cannot succeed in isolation from the business and how embedding analytics teams within operational decision-making creates measurable impact. The conversation explores the shift from dashboards and historical reporting toward forward-looking intelligence that helps organizations anticipate market changes, identify emerging risks, and enable faster action.

Key discussion points include:

• Patient-Centric Analytics: Aligning commercial analytics with patient outcomes to create more meaningful business decisions.
• From Diagnostics to Foresight: Moving beyond explaining what happened toward scenario planning and predictive decision support.
• Early Signal Detection: Leveraging physician sentiment, digital engagement, customer feedback, and market signals before sales metrics reveal trends.
• Connected Intelligence: Building integrated measurement frameworks that connect leading indicators with business outcomes.
• The Cultural Shift: Redefining the role of analytics teams from brand historians to strategic decision partners.

Throughout the discussion, Katiyar shares practical perspectives on creating intelligence functions that influence decisions at the moment they matter most.

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