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Data Analytics
MasterCard, Chief Marketing and Communications Officer and President, Healthcare: Data Analytics and Marketing2
Written by: CDO Magazine
Updated 3:51 PM UTC, November 29, 2023
(USA and Canada) Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare at MasterCard along with Anthony Breen, CEO at Synergistic discuss the role of data-driven marketing in the past decades.
Also, Raja shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption in his book Quantum Marketing, which you can check here -https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954/ref=sr_1_1?dchild=1&keywords=raja+rajamannar&qid=1611696751&sr=8-1
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