(USA and Canada) Jude Schramm, Chief Information Officer at Fifth Third Bank and Guy Peri, Chief Data and Analytics Officer at Procter & Gamble, together with Anthony Deighton, Chief Product Officer at Tamr share their visions and target successes in the coming years. Schramm explains the trend of having a more personal and frictionless experience with data. Peri is foreseeing a seamless online experience and decision-making facilitated by AI, ML and big data algorithms.