Kroger, VP Technical Strategy & Architecture: Accelerating Data and Analytics for Market Engagement

Ryan Kean, VP Technical Strategy & Architecture at Kroger, together with Rajesh Padmanabhan, Senior Account Manager at Lingaro, explains how analytics helps solve problems at Kroger. Currently, they are focused on improving customer encounters and the customer buying experience. This has led to a significant increase in their need for data and analytics to address these issues.