Maria Villar, Head of Enterprise Data Strategy & Transformation at SAP, together with Mark Johnson, Regional VP at Fusion Alliance and Editorial Board Chair at CDO Magazine, talk about how the pandemic became a stress test as it exposes the data and analytics weaknesses of many companies. The pandemic has increased the flow of investments in the field and the need for third-party data. The lockdowns also accelerated the push towards digitization, automation, AI, and machine learning. (Part 4)