Photo Hawk, a new photo-based fan engagement platform developed by Newport, Kentucky-based Red Hawk Technologies, has taken off in the Cincinnati market. Two early adopters of the platform include the Cincinnati Bengals and AGAR, a local cultural activation agency.
The Bengals are using Photo Hawk during the 2016 season to enhance the gameday experience for fans and also to support marketing promotions at Paul Brown Stadium. The platform aggregates multiple photo streams using team- or promotion-specific hashtags that are submitted through Twitter and Instagram by fans. The platform can also pull images from a web page or via SMS.
Once approved by Bengals moderators, images are displayed on the stadium’s Jungle Vision boards, along with pre-designed graphic templates, which can include marketing partner brand marks.
"Our fans have been very enthusiastic about sharing their images through Photo Hawk," said Bengals Vice President and Chief Marketing Officer Brian Sells. "It also gives us a great new way to extend some marketing partnerships."
AGAR recently used Photo Hawk to enhance the overall experience at its annual UBAHN Festival. AGAR streamed user-generated content submitted through Photo Hawk onto digital display panels behind the main artist stage.
"Photo Hawk was an amazing addition to our festival. The personal and real time interactions were a huge hit amongst the crowd and the ease of use was impressive," said AGAR Content and Talent Specialist Rob Mason.
Red Hawk is in talks with various other organizations in the region about using Photo Hawk for their own sporting and special events, and also continues to add new features to Photo Hawk. Plans for its next release include support for video content.
For more information about Photo Hawk, or to schedule a demo, visit http://www.redhawk-tech.com/Labs/Photo-Hawk.aspx.