VIDEO | Cognata CDO: You Can Have New Insights if You Have New Data

(US and Canada) Gahl Berkooz, Chief Data Officer, President Americas, Cognata, speaks with Mario Faria, VP, Research Board, Chief Data & Analytics, Gartner, about leveraging data and analytics as the driver of new economic value and implementing a startup work model in large corporations.

Berkooz says that large organizations need to consider four dimensions to understand data and analytics as the driver of new economic value:

-Availability of new data — new data can lead to new insights.

-Computing at a new scale with edge computing, cloud computing, etc.

-New algorithms for new machine learning.

-New business opportunities or efficiencies for traditional businesses.

He mentions that companies, especially startups that see data as an asset, do exceptionally well.

Berkooz discusses implementing startup-like models at his former organizations, such as Ford and ZF.

He recalls running the analytics side for the OnStar division at Ford. The project was business-funded to deliver specific outcomes in individualized customer incentives. He says it was a key to success. Similarly, at ZF, he realized the need to act like a startup to bring new products to the market.

Berkooz then speaks about the essence of the startup-like model and its importance inside a big company. The model enables a single point of accountability at the operational level, and the time required from market input to product direction change is in weeks and not years.