Vic.ai Names Aditi Charnoubi as Chief Growth Officer

(US and Canada) Vic.ai, the artificial intelligence (AI) platform for autonomous accounting and real-time insights, today announced the appointment of seasoned enterprise technology executive Aditi Charnoubi as Chief Growth Officer. Recognized for incubating and scaling emerging technology platforms, bolstering sales and strategic partnerships, and building verticals for enterprise and public sectors globally, Charnoubi will work alongside Vic.ai CEO Alexander Hagerup to drive strategic growth for the finance-focused AI software company.

In her role, Charnoubi will drive Vic.ai’s strategic product and sales development initiatives as well as spearhead the company’s efforts to expand its global partnerships. As part of this effort, Charnoubi will focus on growing Vic.ai’s channel partner network across verticals and geographies, as well as strengthening its existing partnerships.

“Vic.ai offers a crystal-clear value proposition for our partners, with a one-of-a-kind solution combined with our hands-on onboarding experience, unmatched speed to market, and substantial reseller margin,” said Charnoubi. “Our innovative, AI-based offering enables intelligent decision-making and optimization in real-time for thousands of enterprises and accounting firms. I look forward to building upon Vic.ai’s existing relationships with our valued partners and capturing strategic growth in new areas.”

Charnoubi joins Vic.ai from Automation Anywhere, where she led the company’s Cognitive platform (IQ bot) and Cognitive Sales & Strategic Partnerships, building a go-to-market strategy and operationalizing programs for accelerated adoption of next-generation technologies. Earlier in her career, she also held positions at Accenture and IBM, where she built a vast experience creating multi-technology partnership constructs, and deep technical knowledge in intelligent automation, machine learning, and data analytics.

“I look forward to working alongside Aditi to strengthen our partner-first approach and ensure our customers continue to access state-of-the-art technology that enhances financial agility, improves productivity, and helps them exceed growth and bottom-line goals,” said Hagerup. “Her understanding of the finance market, proven experience in partnership growth, and passion for AI and automation will be an asset for our customers and partners. I’m thrilled to bring her aboard to help take Vic.ai’s partnership ecosystem to new heights and drive customer value.”