Perch Energy Appoints Ali Abbasi as Chief Strategy and Analytics Officer

(US and Canada) Perch Energy, a clean energy tech services platform and leading provider of community solar services, recently announced the appointment of Ali Abbasi as Chief Strategy and Analytics Officer. With a background in managing portfolios for major retail energy companies, Abbasi will focus on Perch Energy’s portfolio acquisition, marketing, engagement, and retention vision and strategy to drive customer growth, awareness, and demand for Perch Energy’s products. He also will lead further development of the company’s data analytics and insights capabilities. Abbasi is Perch’s fourth new executive appointment in 2022, following the appointments of Bruce Stewart as CEO, Sencelia Reynolds as COO, and Georgina Arreola as VP of Policy.

Abbasi joins Perch with 15 years of experience in retail energy portfolio management, customer growth, product innovation, retention, pricing, and margin management strategy. Most recently, he was responsible for NRG’s Direct Energy Home power and gas portfolio, one of North America's largest retail energy portfolios), serving nearly 3 million customers. He also led the successful integration of the Direct Energy Home business into NRG post-acquisition in 2021.

"Community solar is one of the fastest-evolving industries in the renewable energy space, and Perch is a recognized leader with its proven, clean energy tech services platform," says Abbasi. "Strategic management backed by advanced data, analytics, and insights is required in this rapidly growing vertical. I'm excited to apply my experience in this new role to further build upon the industry-leading clean energy solutions provided by Perch."

“Ali has proven success in a variety of commercial and business leadership roles, delivering consistent results in portfolio growth and innovation, employee development, and operations excellence,” says Bruce Stewart, CEO of Perch Energy. “I had the privilege to work alongside Ali at Direct Energy and am excited that he will bring his skills, passion, innovation, and leadership capabilities to the Perch team.”