James Collier has been promoted to a Chief Data Officer at M&C Saatchi Group AUNZ, Sydney. His current role remains as the Head of Performance at Bohemia Group media agency.
Collier expressed, “I’m thrilled to be stepping up and taking broader ownership of data and analytics across the Group. Justin’s vision and long-term commitment to reshape marketing has established an opportunity to break new ground. Central to our shared ambition will be the unique union of creativity and quantification, an alchemy of art and science designed to support the quantified CMO and magnify the impact of brilliant creative work.”
Justin Graham, Group CEO at M&C Saatchi AUNZ mentioned, “The appointment brings a strategic edge to the M&C Saatchi Group – having already demonstrated his ability to blend business and customer analytics with provocative thinking like no other, I’m excited to see what the future holds for him as our new CDO.”
