(USA and Canada) Krishna Cheriath, VP, Head of Digital, Data and Analytics at Zoetis, together with Chris Knerr, Chief Digital Officer at Syniti, describes CDO roles in shaping product strategy. The different roles CDOs can take are dependent on the company’s value proposition and clarity around digital analytics strategy. Key functions for CDOs involve being a boundary-spanner and an effective storyteller who can share their visions and connect to various audiences in and outside the organization.
