With this new integration, Dynamics 365 Sales users will have a practical way to leverage People.ai to unlock additional insights from their CRM and other GTM tools. This includes:

Unify data from across the sales ecosystem: Dynamics 365 Customers will now be able to leverage People.ai to connect scattered data from customer engagement tools across the entire sales ecosystem and bring it into the flow of work within Dynamics 365 Sales.
Enhance existing CRM with access to billions of data insights: Dynamics 365 Sales customers will get to utilize People.ai's proprietary AI insights that are built on nearly a decade of collecting and organizing billions of B2B sales activity data. The result is a purpose-built AI platform for sales teams that is able to deeply understand sellers and buyers and work seamlessly with Microsoft Dynamics 365.
Visibility across multi-CRM environments: People.ai starts unifying data sources and generating insights right away so Dynamics 365 Sales users get immediate value during CRM migrations, without losing any visibility across multiple-CRM environments.
Improve CRM data quality: People.ai uses patented technology to automatically and correctly associate all sales touch points with the correct account opportunity in a customer's Microsoft Dynamics 365 Sales CRM. This creates an accurate record of everything happening across the sales organization and provides more valuable AI-generated insights.
AI-powered next steps: Powered by People.ai's proprietary AI insights, Dynamics 365 Sales users are able to unlock insights on actions they can take to drive deal execution such as increasing engagement with specific contacts, connecting with additional high value stakeholders, or mitigating potential risk.

CDO Mag Rex Davis Part 2 of 3

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