Modern enterprises need more than siloed data pipelines and slow activation cycles. In this session, Tealium experts break down how a composable, real-time Customer Data Platform (CDP) helps organizations unify customer data, strengthen governance, and accelerate AI and personalization initiatives — all without disrupting existing data architecture.

A CDP provides a clean, consented, and compliant foundation that fuels analytics, operational workflows, and AI. By adopting a composable approach, organizations can keep storage and compute within their preferred cloud environments while enabling real-time data collection, profiling, and activation. Tealium’s CDP brings these strategies together, minimizing latency from ingestion to activation and ensuring every team operates with trusted, up-to-date data.

Key takeaways

• Why leading organizations are prioritizing CDPs to future-proof their data ecosystems.
• How a composable CDP seamlessly complements your existing data warehouse or lake.
• The critical role of real-time data in powering personalization, analytics, and AI.
• Practical methods to reduce data latency and minimize governance risk across your stack.
• How CDPs unify warehouse-driven analytics with real-time activation needs.

Featured speakers

• Dan George, Field CTO, Tealium
• Nick Albertini, Global Field CTO, Tealium
• Moderator: Varun Gupta, CDO Magazine Global Editorial Board