Vodafone Idea Limited has announced the launch of an AI and ML-powered spam detection solution to identify and flag potential spam messages to users. Notably, the solution has flagged over 24 million spam messages since its initial testing phase, the company said in a press release.

The solution uses a combination of pattern recognition like common phrases and automated rule generation to analyse incoming SMS messages. It further uses AI algorithms to detect potential threats like fraudulent links, unauthorised promotions, and identity theft attempts. The flagged message is labelled as ‘Suspected Spam’ to warn users.

Jagbir Singh, CTO, Vodafone Idea Limited, said, “As more customers embrace digital communication, we recognise the growing threat posed by SMS-based spam and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection.”