May Habib, Co-Founder and CEO of Writer, speaks with Kirk Ball, EVP and Chief Information Officer at Giant Eagle Inc., in a video interview about how organizations can start using Writer, its functional areas, successful use cases, and on creating the expert-AI balance.
Writer is a generative AI platform for enterprises. It empowers people from various organizational sectors like product, operations, support, marketing, HR, and others to maximize creativity and productivity by transforming the way they work.
Habib begins the conversation by shedding light on how organizations can start implementing Writer. Being a full-stack generative AI platform, it combines a large language model with a knowledge graph with UI that experts can build use cases on. The platform also follows AI guardrails, she adds.
Delving further, Habib mentions that the platform can be leveraged by users from multiple sectors in an organization. It can be either HR, IT, Finance, marketing operations, or the leadership team especially CDOs and CIOs.
In addition, Habib states that the function of Writer can be assessed across three dimensions:
To create and edit
Analyze and research
Transform and repurpose
She shares that most people associate generative AI with the create and edit aspect, and the platform is working with its customer base to uncover use cases for analysis and research.
Speaking about the transform and repurpose function, Habib mentions transforming videos into text, content into training, and training into scripts. She maintains that once an organization identifies the function, Writer will introduce the concept of a heat map for the team based on the learnings from other customers in that industry.
Then, it boils down to the use case being backed by resources, as Writer takes on an appropriate approach, be it fine-tuning, prompt engineering, or indexing.
Next, she addresses the customer’s responsibilities which include the data, agreeing to build the roadmap to build the heat map, and a program management office to keep everybody on track. Habib affirms that in addition to the strategic rollout, this has been a secret weapon that has led many customers toward success.
The reason behind the success, says Habib, is the fact that people are not doing it off the side, and it is a full-time job to build out use cases on Writer and showcase them.
When asked for success stories, she mentions a top beauty conglomerate that automated the creation of product documentation for thousands of SKUs across 40 of its brands. The company automated the content creation and the QA for editorial guidelines, saving time and tens of millions of dollars across the 40 brands.
Sharing another example of AI–expert combination from the healthcare space, she refers to a top healthcare provider in the U.S. which automated research reports and briefings to be seen by expert professionals globally. The content is produced by expert healthcare researchers and journalists, by integrating Writer in the process.
Integrating Writer signifies that it is not about the human-in-the-loop, but the Expert-AI balance, says Habib. She maintains that certain things that took hours earlier are now being completed in minutes, allowing researchers to go deeper into other areas of interest.
Furthermore, Habib states, “Learning starts when you start.” She notes that it is a powerful thing when the organizational heads allow this exploration securely.
May Habib | Co-Founder and CEO of Writer
In conclusion, she asserts that the outcomes are strongest when there is a partnership between lines of business owners and data organizations. Habib encourages people to get in touch and learn more about how CDOs are incorporating and deriving benefits from Writer.
CDO Magazine appreciates May Habib for sharing her insights with our global community.