Crown Prince Mohammed bin Salman on May 12 launched Humain, a new state-backed company focused on developing and managing artificial intelligence technologies, marking a major step in Saudi Arabia’s push to become a global AI hub.

The company will operate under the kingdom’s powerful Public Investment Fund (PIF) and offer AI-related services and products, including advanced models, data centers, cloud infrastructure, and AI platforms, according to the state news agency.

The announcement comes ahead of U.S. President Donald Trump’s visit to Saudi Arabia this week, where AI is expected to feature prominently during a joint Saudi-U.S. investment forum in Riyadh.

The launch aligns with Saudi Arabia’s broader Vision 2030 agenda to bring a sweeping economic reform plan aimed at reducing the kingdom’s reliance on oil by investing in emerging industries, including technology.

With Humain, Saudi Arabia aims to position itself as a leading AI hub outside the U.S., competing in an increasingly strategic sector.

Chaired by bin Salman, Humain is part of the kingdom’s vision to build a world-class AI ecosystem that attracts global partners and establishes Saudi Arabia as a key player in the future of artificial intelligence.