Samsung is collaborating with Seoul National University (SNU) to establish a joint research center focused on artificial intelligence to enhance technology and competitiveness in the sector.

Under this partnership, Samsung Electronics’ device division will team up with SNU’s interdisciplinary AI program to execute joint projects on advanced AI technologies over the next three years.

According to the company, these projects will focus on in-device AI and multi-modal AI, reports Yonhap news agency.

Samsung expects that this industry-academia collaboration with SNU will help secure core AI technologies and bolster its product competitiveness in the rapidly evolving AI field.

“Through the agreement to establish a joint AI research center between SNU and Samsung Electronics, we expect to strengthen our technology and product competitiveness in the field of AI and contribute to securing talented people for future AI research,” said Jeon Kyung-hoon, President at Samsung.