Salesforce to Open AI Center in London

The US software giant Salesforce will soon open an AI center in London. The center is part of the promise Salesforce made in 2023 to invest $4 billion in the UK over five years. In a recent statement, Salesforce said that it is opening a more-than-40,000-square-foot facility in London's Blue Fin Building, which can host over 300 people.

The company states that it will be used to encourage industry collaboration among tech firms, AI experts, Salesforce partners, and customers. In addition, the center will facilitate AI training and upskilling programs.

According to Salesforce, the AI center will play a key role in creating 500,000 AI-related jobs in the U.K. The official opening day will be June 18, with a free event to train more than 100 developers. The firm's U.K. and Ireland CEO, Zahra Bahrololoumi, will lead the AI center.

"By locating Salesforce's first flagship AI center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology while ensuring it is a force for good," Bahrololoumi said in a statement.

Apart from announcing the opening of its AI center, Salesforce also revealed that it had invested more than $200 million into U.K. startups via its venture capital arm, Salesforce Ventures. These include the procurement platform AutoGen AI and Eleven Labs, an AI-powered text-to-speech and voice generator.