OpenAI has begun rolling out new ChatGPT features that let users search, compare, and purchase products directly within the chatbot, the company announced.

These updates include richer product search results, visual highlights such as prices and reviews, and one-click links to purchase. The features are available to Plus, Pro, Free, and even logged-out users, with full rollout expected within a few days.

“Product results are selected independently and are not advertisements,” OpenAI emphasized.

OpenAI also revealed that ChatGPT’s search capabilities have been upgraded, noting that users conducted over 1 billion searches through the platform in just the past week.

New enhancements include support for WhatsApp-based queries, live sports scores, multiple citations for improved accuracy, and trending search suggestions with autocomplete.