Ikea Owner Ingka Group Joins Global Partnership to Advance AI

Ikea Retail owner Ingka Group has entered into a global partnership with Partnership on AI (PAI), which is an international organization focused on shaping the future of AI in a way that benefits people, communities, and the environment. IKEA’s involvement in the initiative will help ensure that AI is developed and applied ethically, in tandem with values of inclusiveness, sustainability, and care for people and the planet.

Ingka Group has announced that IKEA will contribute to global conversations around the ethical use of AI through this partnership, helping ensure that the development of AI technology is aligned with human-centric values and societal needs.

Further, IKEA has started this journey with key initiatives, such as implementing a robust digital ethics framework across the company, focusing on responsible automation putting people first, and launching an AI and data literacy movement to educate its workforce.

According to Parag Parekh, Chief Digital Officer (CDO) for IKEA Retail (Ingka Group), “Our participation in this partnership reflects our belief that AI has the potential to enhance our mission of creating a better everyday life for the many while helping address some of the most pressing challenges facing society today, from climate change to resource management. This includes leveraging AI for good to drive positive, long-lasting change. We are committed to this journey for the long term.”

Francesco Marzoni, Chief Data and Analytics Officer (CDAO) of Ingka Group points out, ‘’We are committed to leveraging AI to cut emissions, reduce waste, and drive a circular business model. This partnership ensures our innovations are aligned with ethical standards, making a lasting positive impact on people and society.’’