It all started way back when I was a brand management intern. I had just completed my final presentation and was walking down the hallway when the VP of Analytics and Insights at the time stopped me. She looked at me and asked, “What are you doing in marketing?”

I thought my presentation went well. Maybe it didn’t. But then she said, “You need to be in Analytics and Insights. You’re always talking about data, always focused on the consumer. That’s where you belong. Give me a year in an analytics role, and if you don’t like it, I will personally find you a role back in marketing.”

I never looked back. From that point on, I worked in various CPG roles, always in analytics and insights — that’s my passion. To this day, I remain enthusiastic about the journey we’ve taken as an industry, how we’ve evolved, and how we’ve truly become decision drivers.

My career has taken me from Clorox to the dot-com space, then to PepsiCo, where I spent 15 years, something I never expected. But it was all about growth. As long as I’m being challenged, expanding my skills, and learning new things, I’m always up for the game. After PepsiCo, I moved to Mondelēz, and now, I’m the Chief Analytics and Insights Officer at Domino’s Pizza.

One thing I’ve learned is that you never know who’s observing. In every single role I’ve taken, a former colleague has pulled me into that company. It’s really important to do great work and have a great impact.

Tremendously. It’s been transformative. Many people think AI is just hype — that it’s not something we need to worry about. But AI is here. I’ve often heard, “Who owns AI?” The truth is, no one owns AI — just like no one owns PowerPoint in an organization. Nobody owns PowerPoint, yet we all need to leverage it. AI is a powerful tool — not the end-all-be-all, but a tool that significantly enhances productivity, efficiency, and creativity. The savings it generates can then be used more strategically. It’s incredibly beneficial.

At Domino’s, we’ve been using AI for a long time — long before I even joined. Our tracker, launched in 2008, was an early example. Yes, it was rudimentary by today’s AI standards, but it was a real unlock. It allowed us to predict how quickly an order would be ready for pickup or delivery.

Since then, we’ve integrated AI across the organization — whether it’s optimizing store locations, improving forecasting, or countless other applications. I could go on and on. AI is truly transformative, and now it has the attention of industries, boards, and decision-makers worldwide.

It’s not just Domino’s, it’s a global shift. We need to amplify our capabilities and understand how to leverage it effectively.

During the pandemic, we faced budget constraints and couldn’t travel for obvious reasons. So, we decided to bring our conference in-house to ensure everyone could benefit. The team truly knocked it out of the park — we had lanyards, invited both external and internal thought leaders, and created an eye-opening experience across three key dimensions: business, leadership, and technology. This year marks our third time hosting the event, which is really exciting.

Beyond the conference, we focus on continuous upskilling in our day-to-day operations. One initiative we have is Data Sci-Fi, where we exchange code, expertise, and best practices on leveraging existing tools. Another is ARC, a peer-to-peer code review forum that fosters a safe space for learning — eliminating any hesitation about asking questions, even to senior leaders. We also have a storytelling-focused version of ARC dedicated to PowerPoint skills, while the original ARC centers on analytics and coding.

Our learning culture spans formal training, everyday knowledge-sharing, and bite-sized learning opportunities in between. While there’s always room to do more, these initiatives have been highly impactful in helping our team develop critical new skills.