Bain & Co. has announced its partnership expansion with OpenAI to sell the AI startup’s tools, including ChatGPT, to the consultancy’s clients. Notably, the Boston-based consultancy has made OpenAI platforms, including ChatGPT Enterprise, available to its employees globally.

Bain and OpenAI have been collaborating closely since 2022, with the public announcement of a global services alliance in early 2023 bringing OpenAI’s AI capabilities and platforms to Bain clients worldwide. Bain has also deployed OpenAI platforms, including making ChatGPT Enterprise, available to employees worldwide, with these tools being used to deliver numerous pioneering, bespoke applications of the technology, enhancing employees’ efficiency and productivity.

Christophe De Vusser, Bain’s Worldwide Managing Partner, said: “At Bain, we’ve seen the power of our partnership with OpenAI as we work together with clients and within our own business as well. We’ve unlocked transformative results, driving innovation and creating lasting value. With this expanded collaboration, we will further push the boundaries, leading the way in reshaping industries and delivering even greater impact.”

OpenAI COO Brad Lightcap said: “We’re building on our partnership with Bain to turn cutting-edge AI into real, impactful results for enterprises across multiple industries. We want to make sure businesses lean into the full scale of the opportunity to operate more efficiently, better serve customers, and propel a new wave of innovation.”

According to reports, Bain is also investing in establishing an OpenAI Center of Excellence, which will be led by a team of the consultancy. Through this partnership, Bain and OpenAI will collaborate to develop solutions for the retail and healthcare life sciences sectors, with intentions to extend their efforts to other industries in the future.

The Wall Street Journal has reported that the consultancy is putting about 50 employees into the joint effort.