Amazon Web Services (AWS) has announced the launch of the Generative AI Partner Innovation Alliance to help scale and expand the reach of the Generative AI Innovation Center (GenAIIC). GenAIIC is a program launched in 2023 to help customers successfully build and deploy generative AI solutions.

The Alliance will enable customers to have access to a network of systems integrators and global consulting firms with proven expertise in generative AI.

Amazon states that the alliance will initially launch with nine partners bringing industry and region specific expertise, including Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, and Quanitphi.

The company will further engage with system integrators, including Caylent, Deloitte, and Rackspace Technology. Notably, these partners will collectively bring added resources to scale the number of customers Amazon can support, with proof-of-concept and production implementations.