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Amazon Strikes AI Licensing Deal with The New York Times to Boost Alexa and AI Products

Amazon will integrate Times journalism into various customer experiences, including Alexa, through real-time summaries and excerpts.

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Written by: CDO Magazine Bureau

Updated 5:18 PM UTC, Tue June 17, 2025

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The New York Times Company has signed a multiyear licensing agreement with Amazon, allowing the tech giant to use its editorial content — including from NYT Cooking and The Athletic — for AI applications.

Under the deal announced recently, Amazon will integrate Times journalism into various customer experiences, including Alexa, through real-time summaries and excerpts. The content will also be used to train Amazon’s proprietary AI models.

The partnership marks a significant expansion of the companies’ existing relationship and aims to make NYT content more accessible across Amazon’s platforms. It also aligns with Amazon’s growing push to embed AI into its shopping and voice-enabled services.

“This collaboration brings additional value to Amazon customers and helps broaden access to The Times’s original journalism,” the companies stated in a joint release.

The deal follows Amazon’s recent tests of AI-generated audio summaries for product pages, part of a wider strategy to create more streamlined and personalized user experiences.

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