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Amazon Introduces GenAI-Powered “Recaps” to Prime Video

The company has confirmed that necessary guardrails have been put in place to ensure the AI does not generate spoilers. 

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Written by: CDO Magazine Bureau

Updated 1:02 PM UTC, Thu November 7, 2024

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Amazon announced its latest GenAI feature, “X-Ray Recaps,” in Prime Video, that creates concise summaries of entire seasons, single episodes, and even parts of episodes. Addressing spoiler anxiety among users, the company has confirmed that necessary guardrails have been put in place to ensure the AI does not generate spoilers. 

The new feature is an expansion of the streamers’ existing X-Ray feature, which displays information when one pauses the screen, such as details about the cast and other trivia.

Recaps can be accessed on the detail page of a TV show, where a new rewind icon will allow the user to select from three choices: recap the current episode, recap the entire season so far, or recap the previous season.

X-Ray Recaps is currently in beta and will only be available to Fire TV customers in the U.S. to start. Expectedly, it will roll out to additional devices at the end of the year.

Amazon stated in an update that the feature leverages a combination of custom AI models (built with Amazon Bedrock and Amazon SageMaker) to analyze video, subtitles, and dialogue to describe key events, conversations, and other information. 

Furthermore, the e-commerce giant noted that the feature is fully personalized to align with the users’ watching history.

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