Agassi Sports Entertainment Corp. and IBM have signed a multi-year partnership to develop a new AI-driven digital platform aimed at transforming how racquet sports players, fans, and brands engage with the game.

The platform — expected to launch its first app release in the first half of 2026 — will use IBM’s watsonx.ai and computer vision capabilities to analyze athletic movement from everyday video, delivering professional-level coaching directly to mobile devices. ASE refers to the technology as “Agassi Intelligence.”

Andre Agassi will play an active role in shaping the system, contributing training insights and helping define how the platform delivers coaching and community experiences.

Beyond performance analytics, the new platform will serve as a hub for racquet sports content, digital interactions, commercial features, and fan engagement — including opportunities for players to connect with Agassi and other athletes.

“IBM Consulting is investing in ASE’s vision that will help enable access to racquet sports for anyone, wherever they are,” said Mohamad Ali, Senior Vice President and Head of IBM Consulting.

“This initiative with IBM embodies everything we believe about sports as a force for positive change,” said Andre Agassi.

ASE CEO Ronald Boreta described the effort as “a digital experience that we believe is beyond anything in the market today.”

The platform will run on IBM Cloud, with IBM Consulting leading development and ongoing scaling.