A Peek into GenAI-Driven Fan Engagement at the Australian Open

The Australian Open will include several AI-driven features for fan engagement.

Tennis Australia is bringing the power of AI to the Australian Open (AO 2024) through several innovative engagement ideas like fan interaction, player performance, and digital content creation. The AI service will be provided by global IT company Infosys.

The AO 2024 has introduced various AI-driven features like the Bracket Challenge which allows fans to pit their predictions against AI, engaging in a Tournament Challenge and Daily Challenge on the AO website. Infosys Match Centre will integrate Generative AI Story Cards, presenting contextual match insights and creating visual narratives through AI Match Bytes while Win Predictor assesses victory probabilities during matches.


The Fan Zone will feature graffiti-inspired AI art created using Infosys Topaz, offering AR selfies with players like Iga Swiatek and Rafael Nadal. The Zone also hosts VR tennis matches against Nadal and provides bespoke giveaways inspired by graffiti portraits. AI extends its impact on the court, providing players and coaches with winning insights through AO 24's match action analysis.

“For the past six years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We’re excited to see the leaps being made with AI at AO 2024. AI is enabling new dimensions of interactivity for fans and insight for players, not to mention the speed and scale it brings to our content delivery,” said Craig Tiley, CEO of Tennis Australia.

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Infosys and Tennis Australia extend their collaboration by introducing AI-enabled digital skilling for year 10 and 11 students in Melbourne, regional Victoria, and New South Wales. Infosys Springboard powers curated learning, offering students a glimpse into a generative AI future at the Infosys Fan Zone.

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