There is a first for everything, and there is a time for traditions to continue. 2020 was the year for both of these ideas to converge. The legendary Pink Ribbon Luncheon, an event hosted by the Cris Collinsworth ProScan Fund, is one of Cincinnati’s most highly anticipated annual events. Normally a 1,700-person gathering held at DUKE Energy Convention Center, The Pink Ribbon transformed to a virtual platform with an online presentation and auction on Oct. 1. The ‘Pink Pop Up Party’-themed event brought together people from all over the tri-state area and beyond to watch from home as they celebrated the 19th anniversary of this beloved fundraising event.

Virtual attendees tuned in for a special online program hosted by Cris Collinsworth, featuring a performance by favorite returning star Martina McBride. In place of the traditional lunchtime event, the presentation was an evening broadcast that supporters viewed from home. Virtual hostesses hosted Pink Pop Up Parties instead of hosting their individual tables typical to the luncheon, and the pink creativity was on display! There was a competition for the best Pink Pop Up Party with the winner receiving a complimentary table at next year’s event. An extensive online auction and raffle allowed guests to have fun and raise money all from the comfort of home.

For nearly 20 years, the Pink Ribbon Luncheon has drawn huge crowds at their annual breast cancer fundraising event. "In making the decision to forgo our in-person celebration at DUKE Energy Convention Center, we felt it was the appropriate step to keep everyone safe, given the current circumstances. Our exciting concept for a virtual gathering allowed us to commemorate one of Cincinnati’s most anticipated events, raise funds for our Pink Ribbon Programs, and find a way for us all to enjoy a fun evening together while observing social distancing guidelines,” says Brook Drummond, Executive Director. “It was a great evening and we were so touched and grateful to see so many people come together to support our work, especially given these difficult times. We look forward to next year, when we will gather in person once again to celebrate 20 wonderful years of supporting The Pink Ribbon." 

The funds raised at The Pink Ribbon are used to support the ProScan Pink Ribbon Centers and programs which fill a critical need by providing access to early detection services and support to women in need. CCPF operates two Pink Ribbon Centers at Tri-County and Red Bank. Programs include Mammogram Match, providing free mammograms to qualifying patients; Cruisin’ for a Cure, which offers transportation to appointments removing barriers from receiving care; Pink Ribbon Bags containing comfort and care items for newly diagnosed patients; Pink Ribbon Empowerment Program (PREP), providing education and community outreach; and the Survivor Circle, connecting new patients with breast cancer survivors.

This event was possible thanks to generous longtime sponsors that continue to support CCPF and the Pink Ribbon Programs, even in these challenging times. The Harold C. Schott Foundation, Presenting Sponsor and The Albach, Wells, and Dauer Group at Morgan Stanley, Platinum Sponsor, were back to help produce the event, alongside a long list of additional sponsors.

For more information on supporting the work of the Pink Ribbon, contact 866.577.7465 or visit